Google is constantly changing, improving day by day the tools it provides us to better understand our audience, and in a way, make this task as simple as possible, and who is the best to tell us how to understand users than the search giant, and precisely an ideal instrument for this we find in Google Optimize.
But what does this tool offer us? Well, it allows us to carry out A / B Testing, that is, that two similar pages “compete” with each other, giving important results such as users were focused, etc., allowing to have an optimal product and with a higher conversion rate of users.
Another advantage offered by this tool is that the data it provides us is not limited only to the content, but to the design of our website, which allows us to optimize it and make it more attractive, as you can see, it covers all aspects of our portal to improve it and increase the conversion rate.
But, what is interesting about the A / B Testing of Google Optimize? Although there is a wide variety of tools of this type on the market, Google raises it to the next level, since in most of these tests they allow us to carry out a test per site, and vary, however, Google allows us up to 5 simultaneous tests.
And this is precisely the strength of this tool, its diversity since it allows us to test design changes in two or more sections of the same web page and to run tests of independent web pages, choosing the percentage of traffic to send to each one.
How does Google Optimize work?
When choosing the experiment that we are going to carry out, that is, the aspects that we will put to compete on our site, Google Optimize will show us two tabs, one of the details and another of the report, after this, Google will create a “master” or “original” version ”, Which will be our control sample to determine the points to be optimized.
By default, the traffic will be divided into 50%, however, we can readjust the percentages in the configuration. By allowing us to integrate with Google Analytics, one of the objectives of our experiment will be to measure the number of page views, the duration of the session and the bounce.
Without a doubt, this free tool is very useful and will help us a lot in decision-making when improving our website.
Is Google Optimize the same as Google Optimize 360?
The 360 version offers us access to more functions, being the paid version, and if at any time we decide to use it, it allows us to integrate what we have done in the free version.
Among the advantages that you would obtain by opting for the paid version – it is invoiced monthly – are:
Google Analytics audience targeting
Up to 36 variant test combinations instead of 10
Up to 10 preset targets instead of 3
More than 100 simultaneous experiments instead of 5
Service, support and service level agreements for companies
Among other advantages
As you can see, the free version is quite complete and is recommended for personal or small business use, while the 360 version is intended for medium and large companies that require constant optimization in their various objectives and websites.